Puma (PUMd)
CBOE (Germany) • Consumer Cyclical
January 21, 2026 at 16:30 UTC
Puma SE is a global sportswear company that designs, sources, and markets footwear, apparel, and accessories across performance and lifestyle. The company operates a mixed model that pairs wholesale distribution with direct channels, and collections are paced to a calendar that balances carryover platforms with updates. Brand and product direction remain centralized while regional teams manage retail and marketing within local norms. Over time the company expanded its presence in key markets while maintaining a single product engine that supports athletes and everyday users.
TTM is calculated as the sum of the four most recently completed quarters. This is a standard approach when monthly or real-time data is not available.
Puma's Technical Indicators Summary
PUMd is currently trading just below key short-term moving averages, which are signaling selling pressure, while longer-term averages suggest some underlying support. The momentum indicators paint a mixed picture: RSI and MACD are relatively neutral, though the Commodity Channel Index and ADX indicate weakening trend strength. Volume trends, reflected by the negative On-Balance Volume, align with this cautious tone. Price remains slightly under the VWAP and classic pivot levels, reinforcing a lack of clear directional conviction. Volatility, as measured by ATR, remains moderate, adding to the overall balanced outlook. Technically, the instrument is in a consolidation phase with no decisive momentum or trend dominance.
| Indicator | Value |
|---|---|
RSI (14) | 43.84 |
Stochastic %K (14, 3, 3) | 11.46 |
CCI (20) | -123.25 |
WPR (14) | -99.24 |
Momentum (10) | -1.28 |
MFI | 55.63 |
MACD Level (12, 26) | 0.35 |
Bollinger Bands | $20.68 - $23.95 |
ATR (14) | $0.90 (4.28%) |
ADX (14) | 27.30 |
OBV | -55,003,084 |
VWAP | $21.28 |
Classic Pivot Point | $21.40 |
Fibonacci Pivot Point | $21.40 |
Simple Moving Averages | $19.94 - $22.55(5 indicators) |
Exponential Moving Averages | $20.82 - $22.06(5 indicators) |
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PUM.DE rolled over, -2.047% below yesterday’s close at 21.05. Trading is almost absent, with activity down to 0.18× average volume. PUM.DE's decline occurs amid limited trading activity and no recent company-specific news.
Price Change
from €21.49 close
€-0.44
Trading Volume
Below avg (1.3M)
230.9K
vs S&P 500 Today
Outperforming Market
+1.62%
52-Week Position
Lower range
21.6%
Updated: January 21, 2026 at 12:33 UTC